Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. Thank you so very much for this information. Confirm your marketing strategy. My name is Kristen and I work for Flex. Not to mention your dog, Waffles, is sooo cute! You likely dont have to look hard. Ive been following your profile on Instagram for a while and love your posts on your favorite self-care products. Stumbled upon this trying to research a bit. Instead, I feel like I need to clean up my business even more: Hashtags. If youre interested, please email me at [insert email here]. Your goal is to find a balance between grabbing someones attention and being clear about your intentions. . Then, see how long it takes you to craft your messages. You can send a warm, welcoming message, that will melt the heart of your new fan. He shared two examples of DMs he sends to brands. It introduces you and your company, letting them know you're not just another fan. If the brand is missing a contract, use this blogger and lawyer-written Sponsored Posts Contract. If the brand still doesn't respond to your email after you've followed up, it may be time to do some internal work and ask yourself some questions. Oh, and we also break down a handful of pitches that fell flat. I completely regret working for free for non-friends as these posts gave me no street cred and only proved that someone will always work for free. If the offer came via an IG post comment or cut and paste email with your brand handle, feel free to delete. In fact, few of them will ever care about your business at all. 2. 1. In short, we match your brand with influencers that. Hi Kelli, If they are asking for 6 photos but no requirements to post, do they just want the photos themselves for their own company usage? Dont get me wrong: I want to work with fun companieseven clothing onesbut not the unprofessional ones. Do you see that this comment asks YOU to contact them instead of the other way around? collab with you because you have a view, a meal, a bag, a dress, a bottle, a "I send them now to everyone I get in touch with. The influencer outreach process sets the tone for your partnerships. Consider also that most emails are opened on mobile devices. Start here. Emojis rarely enter my text. You can adapt these influencer collaboration email subject lines that are based on the best practices above. Thats okay! If you are simply " fine ", with free goods, then you must also include that in your response. humanity out of the process of connecting yourself with a business. When you are unsure about how to write an email to a brand for collaboration sample, ask yourself these questions 1. At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. What is an Instagram DM? "Hi Kait! But getting started is an important step when building relationships with brands. For reference, the template below is roughly 100 words total. Thats where Statusphere comes in. Do you want to reach a few specific influencers? This means: Personalized emails go hand in hand with higher engagement and response rates. My name is [insert name here] and I work for [insert company name]. If email isn't their preferred form of contact, adapt your messages to Instagram DMs (and vice-versa). Even your 80-year-old grandma is probably scrolling Facebook right now. The rules to win would be simple, [insert giveaway rules]. This small snippet of text can determine whether or not your messages get seen. Not everyone knows what to do with these brand collaboration offers. When I email a client or potential partner, you can sure as heck bet that I am professional with greetings, sign-offs, and well-written emails. Messages that require recipients to scroll are too long. Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. Some might set aside a certain time per day or week to reply to brands. Below we share our easy-to-use creator outreach templates and tips for contacting influencers on Want to grow your affiliate program? You can also consider that their messaging and tone aligned with yours. They have a contract drawn up with all the terms and a pay rate of 720.00 for 6 photos, creative freedom etc. We run businesses and are professionals. I am so glad you found it helpful. Copyright 2023 The Uncorked Librarian LLC. Your collaboration emails shouldnt tell your brands entire story to influencers. Read more about how Jones lands brand deals and sets her rates. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. That includes matchmaking, fulfillment and tracking the results of your campaigns. Let me know if you are interested and I will send more details! Instagram DMs allow you to be more casual and direct. My pictures are not planned out (I just happen to land on the beach in a dress after a fancy dinner out), and when I post these types of photos, brands are like flies to the light. And so some influencers are already on the defensive when they get a cold email from a brand they dont know. Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? In a tactful way, I mentioned that I, like them, run a business. We'd love for you tocollaborate with us on our fall social campaign! Paid Sponsorship Opportunity 3. audience of potentially millions, tends to come packaged with entitlement, One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. ove to talk with you about the details of our giveaway and products! Ughhhh, you just wanna throw the computer out the window and call it a day. We hope our samples and best practices can help! The takeaway? For example, Im going to reach out to 20 creators this week.. Hi, so i got a polite email twice from the same brand. This is not a partnership and is definitely not influencing. That is laughable. For many, this is our part-time or full-time job. Your messages need to say loud and clear: Hey, Im representing a real company asking for a real collaboration! Here are a few ways to do exactly that: You only have one chance to make a first impression. Ashley Jones, a micro influencer with 60,000 followers on Instagram. I've recently been receiving those "cutesy" comments on my last IG post from the so called brads, asking me to dm them so that I promote their product. If youre interested, please email me at kristen@flexupyourlife.com. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. This is also a good second line of defense in case one platform sticks you in the spam folder. This website and blog are my main business. Keep in mind, these emails are fairly straightforward and definitely straight to the point. Let me send a DM to Nickki Minaj (Mrs. The more legitimate you look from the get-go, the more likely potential influencers are to respond positively. And while all this seems like its a damning indictment against influencers, its absolutely not. Plus, you are doing the work. Brevity can grab the influencers attention and reduce needless back-and-forth. Influencer Tips. Getting them to reply to their DM's! Thankfully, I was able to find the block. And yes, lets brag about how other influencers agreed. We sell organic protein powders and shakes created by women, for women. 1. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! Make the best decision for you, your brand, and your audience. They have no real interest in you. Were so excited to have you join our team! Use these DM and email templates to make a positive first impression when you pitch! Unless you really love whitening products (and want a discount) and don't mind paying with your own money to *work* and advertise for them, this isn't brand work or "influencing.". The brand aligned perfectly with how I see myself And as you remember, every interaction with your account raises the engagement and make all your publications appear more often on the feed. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor Dont fall victim to ugly Instagram collab scams. Loved your latest post about [Industry/Product], [Name]! What do you think about their proposal? In business-mode, I respond to almost all emails. (Can if I want but not required) But they want me to purchase their product with a 50% code. Read how 3 influencers are using LinkedIn to make money. So why is it that we accept this baby talk from brands? 1. You also need to have a formal contract stating all of this. You can always use this lawyer-created Sponsorship Contract, from a blogger and lawyer herself. Its about growing their influence, Check the engagement levels. Julie Tecson, a nano influencer with about 7,100 Instagram followers. [Insert another sentence or two relating to their feed that adds a human element]! Youre in the right place! You are so beautiful. How to Pitch Yourself to a Brand for an Influencer Collaboration. If you want to gain monetary value from these Instagram collaborations, then you must state that clearly in your replies. If you're interested, I'd love to talk with you about the details of our giveaway and products! I sure as heck know that I wont follow, trust, or buy from you if your brands are scammy. Insider has spoken with several influencers who all have different approaches to pitching brands. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. Please put your thumbs away, and dont troll. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. Know what to say when reaching out to influencers for collaboration. She shared the DM she used to get her first sponsorship deal. I thank you so very much for this information. Dont sweat it! Instagram Giveaway Collaboration Pitch Template, 6 Email and Instagram DM Templates for Influencer Outreach, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, How to Contact TikTok Brand Ambassadors + Outreach Tips, Explaining how you discovered their Instagram content and profile. Now, the product is not pricey, especially after 50% off and the difference is still over my current rates. Youre in the right place! Influencer Tips. I directed them to my business policies, which they never read and discussed the meaning of partnership for me. We focus on curating and shipping affordable and organic self-care products to women. As a brand ambassador, you would partner with us on [insert what youd like to utilize your ambassadors for]. Im reaching out because we saw your thoughtful round-ups on your fave facial cleansers. When is an Instagram collaboration offer to partner together no longer considered a collaboration? One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? personal brand and the creation of systems and automation that strips the Did anyone watch the Fyre documentary? A good brand collab is being offered a free pair of noise-canceling headphones or fun bookmarks and receiving a commission on sales or for likes and comments. We've put together a list of sixteen real influencer outreach pitches that can help. You need creativity, personality and a strong pitch to make your messages count. Fact: one-third of recipients will open an email based on the subject line alone. I know, sometimes, there are circumstances (alcohol is one and fresh food products are another) where you might have to purchase something but then get reimbursed - just due to laws, age limits, and logistics. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. The takeaway? This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. Im reaching out because we have been following your Instagram and love your honest thoughts on [insert topic]. Let me just put down this glass ofI mean, book. I wanted to personallyinvite you to join our ambassador program! Dont fall victim to crappy influencing offers.. Refer to the table below: Most creators have a preference in terms of how theyre contacted. They are the influencers, and you become the sucker. Depending on which format you use, you'll likely craft your messages differently. Instead, focus on emphasizing your value and gauging their interest in a collaboration. 5 proven Instagram DM templates that work. What's a collab (i.e. Invite to Venue for Influencer Event 5. As a new small business owner, I found it very helpful and informative. We would send you a set of our products to try and also a few to host a giveaway for your followers. You want free products. Most of my bad experiences are from brands who make you ask questions. We think your appreciation for organic products aligns with our companys mission to provide healthier self-care products for women. As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. My name is [insert name here] and I work for [insert company name]. I get that some IGers dont mind buying a product, taking a chance, and trying their luck to earn a commission. We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. And most importantly, try to figure out if you're the right fit. You are your brand. You want to protect yourself and get paid. You may buy the product and realize its just poor quality. Other social media networks. They were very professional & contacted me through email. Posted on Last updated: December 18, 2020. This is pretty much the max word count before your message cuts off. personalizing each one is a big commitment, though. Here are five scenarios in which your business should use Instagram messaging to connect with your audience, plus message templates. In addition to the pitch, many influencers create and attach a media kit a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. We'dlove it if you would collaborate with us [insert any collaboration specifics in mind]! I wanted to personally invite you to join our brand ambassador program! Why is a free watch not a long-term collaboration? Hey there. A DM confirmation wont cut it. Please know that IGers with 500 followers still get paid. Less messages means more efficient collaboration. Brand work is you getting paid to promote a product. Please DM the brand to find out more.'. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. $900 over the course of how long is just not a good deal. 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . So when you partner with an influencer, you need to understand Nail down your brand ambassador programs perks and rules prior to sending your emails. They are the creative director, not you. My name is [insert name here] and Im with [insert brand namehere]. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. I never recommend working or posting for free. Nobody wants to read a novel in their inbox. To me, that suggests that even if they get reported for spam comments, the main "mother" account, if you will, remains safe. Lets work together in a partnership. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. This DM accomplishes a few key things. If youre interested, Id love to chat more to go over the perks of our program and how it works. Ramping up your messages. If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. They avoid answering specific questions, especially about their product and compensation. Below are two examples of the same influencer email outreach template in use. Use outreach tools. To land her first paid deal, Lauren used a media kit. Our advice? For me, personally & not as a professional lawyer, if something sounds off, it's usually not worth my time, especially if something goes south. As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. She shared the 200-word email pitch she uses to reach out to brands. Here's the email template he uses to score NIL deals. How much does Instagram pay for 1 million followers? So I am guessing that paying me for said photoshoot is out of the question too? See exactly how your alliance will work jointly. Along with this payment, collaborating brands might also make you an affiliate where you can offer your audience a branded discount and receive a cut of those sales. Sometimes, these opportunities turn out to be fantastic deals that match your business model and help you earn money. Brands flocked to these IGers with newer, faulty tactics. My pictures are fun vs professional, I rarely theme my content, and quite frankly, I want a more realistic account for my blog. This isnt a We [insert what you do or your mantra]. Here's a quick win: Never send a direct message that just says "hey" or "hello.". They would need to follow both of our accounts and tag two friends in your Instagram post featuring our products. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. I get DMs every day with 'brands' trying to get me to be a customer. Hello, Instagram Collaboration Scams! If you want to work with the brand and they havent offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. I am not a lovely, sweetie pie, babe, or cutie to anyone but my husband. At Flex, we make organic protein powders and shakes for women. Others will see transparency as well. Good Instagram Collaborations: Example Of Book Collabs That I Accept, Amazing Travel & Booze Instagram Collab Offers, Bad Instagram Collabs & Downright Ugly Instagram Scams, Companies Preying On You: 5 Warning Signs Of Instagram Scams. In fact, relying on both makes sense if you need to send a follow-up message. While its hard for anyone to resist the power of free, you need to mind how you present your collaboration offer. AND EVEN THEN. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. Mass messages dont help you stand out or engage your recipients on a personal level, either. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! Many match the discount offered to everyday consumers. This can increase your chances of a speedy reply. International travel is big for our company and influencers. This is another reason why brevity is important. Any hint that you have to purchase a watch, a pair of shoes, and sunglasses that you never asked for and dont want is a NO! Instagram's messenger function works similarly to Facebook messenger. Their policies change: Well, actually this is a short-term, free international shipping deal for you and your followers.. How do you know what to charge if you are new? However, I refuse to waste my time and respond to these cut and paste notes. Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. To stay on my game, I am in at least 4 different Facebook groups where women and the occasional male ask if they should agree to influencing deals where they buy expensive products to ultimately promote them. Extremely well-done ads from an individual person versus the company itself equal more engagement and trust. a collaboration) anyway? Consider that you might end up using emails and DMs during outreach. You want to make sure that you get paid and protect yourself. bed, a pool or a location that they want to be photographed in. If you greet him or her well, you can count on likes and comments. Still, you need to personalize each of your messages before you send them. Still, there is no right way to write a collaboration email subject line. DM for a collab [Insert 10 feminine obnoxious emojis].. We [insert summary sentence of your product/service and unique selling proposition]. Remember: many creators treat influencer marketing as a side hustle. I only had about 4,800k IG followers at the time. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. Your time is precious and no one has the right to waste it. Or do you want to send PR packages to dozens of creators? I also understand my limitations: I am not the perfect influencer. I dont care how many followers you have. Remember to do your homework on any influencers you plan to message. After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. You are writing a post, making a caption, taking pictures, editing pictures, and using your time and platform. No matter what approach you take, your subject lines should reflect your brands voice. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? This lack of care shows that you are just another random pick. 17-page media kit she used to get brand deals with Amazon and Tinder. Read This Before Using Our IG Collaboration Email Templates! But the product purchase requirement still gives me pause.. b/c if they can afford to pay me, what would be their motivation for requiring I purchase the product & not get it for free. Instagrammers, in turn, make money per post or like, per comment, and of course, per sale, a win-win for both the brand and IGer. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. Join our Uncorked Reading Challenge. It was last updated November 21, 2022. Is it better to reach out via email or DM (direct message)? I am a minor Instagrammer and influencer2+ years, as of 2019who does extremely selective affiliate and Instagram collaborations with brands. Say seeyaand make sure they know if you're interested. Fact: 47% of recipients will open an email based on the subject line alone. Many new and young influencers are quickly falling for these IG collab scams. In that case, youll just need to be patient. Weve got you covered! This can increase your chances of a speedy reply. They control the medium. We'dlove to invite you to become a part of our brand ambassador team! Keep in mind too the way the creator wants to be pitched. Not You'll get 25% of any sale you send our way, and 3. These sample influencer subject lines tick those boxes. My name is [insert name here] and I work for [insert brand name]. The short answer: it depends! If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. Just look at how many people use social media. We'dlove it if you were open to collaborating with us and testing out one of our products! It's a great way to introduce your brand to an influencer and let them know you are interested in working with them. Or, you already have the DM in your inbox: Hi Lovely, we just ADORE your gorgeous feed. Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. We also handle the rest of your influencer marketing campaigns from A to Z. Each one of them wanted me to purchase products from them. Work to make it a platform you are proud to be a part of. As a brand ambassador, youd partner with us for social media campaigns and content featuring our organic protein powders. Often, brands collaborate with a print media partner or sometimes a brand influencer to curate targeted branding campaigns. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. The Ultimate Guide to Influencer Media Kits. What is Instagram influencing? London Lazerson, a TikTok creator with 9.3 million followers on TikTok. Free Product and Sample Product 4. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. Yes, I wish other IGers would just say NO WAY! to these companies and stand up for themselves. is all about, there is a lot more to it. Tori Dunlap, a personal-finance influencer with 2.2 million TikTok followers. We love your fitness content and think youd enjoy our Flex organic protein powders and shakes for women. Do I work for free? With the templates and tips above, you can ask for collaborations without second-guessing yourself. Flat fees are great too. Start off on the right foot. Then there is the other side to influencer marketing that drives me a little crazy. It is no secret that Influencers have a huge presence in the world of marketing and collaborations with them can be great for you and your business, the only difficulty? Its just the reality of dealing with someone who seeks attention Dear lord. The door is closed. Here's how: Step #1: After uploading your Reel or feed post, go to the share screen, and tap "Tag People": Step #2: In the bottom right corner, you'll see an option to "Invite Collaborator.". First off, you dont have to respond to a bad collab offer. DMs encourage you to be brief and get right to the point. IG is just where I build community and an online presence. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Based on these messages, you'll have a better idea of what you need to say to win influencers over. Low-effort emails reflect poorly on your brand. 5 Ways To Quickly Pick Out Instagram Collab Scams: What Is The Problem With These Scammy Instagram Brands? As an Amazon Associate, I earn from qualifying purchases. Please let me know if you'reinterested and I'llsend more details. Something to do with sales or worse!!? You really need to know what youre dealing with when youre How To Use Direct Message Influencer Marketing to Your Advantage 1. The left was sent via email and the right was adapted and sent via DM. 4 steps to respond to collaboration email. Step 2: Preparing the Pitch. What do you do? I'd also ask for payment for the post. The problem? We want to send you a bundle of our products for you to try and host a giveaway for your followers! Win-Win. Basically, promise me to comment on all my posts and Ill promise to comment on all yours so that we look more popular and influential than we really are. We all want our hard work to pay off on IG. Please let me know if you'reinterested and I'll share more details. Now, you become the face of a brand. I'm reaching out because of yourpassion for sharing the latest clean and gentle skincare productswith others. DELETE. Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, shetold Insider when she had just under 3,000 followers. 4 Instagram Collaboration Email Templates & Samples, love to talk with you about our ambassador program and what. And PS. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a caf that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with.