And you express yourself in your emails. "See my art for sale." Get settled in, because email isn’t going away anytime soon. Because you write so many emails, it can be easy to type out something quickly and send it off without taking the time to make sure you are communicating well and presenting yourself professionally. While it is difficult to say the exact value of collecting any individual email address for musicians, marketers from other industries peg the generic value of getting an email at about $1 each. “Do the world a favor,” says my colleague Colin Petrie, a graphic designer. Some senders don't even show images of their art! Even if you're only asking for a critique of your art, at least talk about why you value their knowledge, perspective, opinion, and experience. Enter a name to find and verify an email I personally think this is an overreaction on their part, and that the receiver should just take a minute to scan through the thread and delete less important responses. That makes a total of about 109 billion business-related emails total in 2014 and about 140 billion in 2018. The Art of Writing Business Emails that Convert Leads to Buyers There’s an old maxim from marketing maverick Shirley Polykoff that goes, “Copy is a direct conversation with the consumer.” It was true in the heyday of Madison Avenue advertising , and it’s true today. Getting back to good, purposeful, well-thought-out emails, envisioning possible outcomes in advance is highly recommended. Never put a request or invitation at the end of a note. Understand who they are and what they stand for. "To Whom it May Concern..." If you are fortunate enough to get a response, reply immediately to whatever comments or questions they have-- even if only to thank them for taking the time to look. For instance... How do you do present yourself in a way that makes them want to read what you've written? Marketing your art can be an art in itself. This would meant that it’s essential to use proper language and format. What would you like to happen? Don't use email as a way to avoid hard conversations. "I need an agent.". Mar 28, 2017 - Emails coming soon - Art in your Inbox! "Dear Art Director..." You could also include an email sign-up option when art show guests register. But if you feel it's slowing down your ability to attend to other things, then determine to check your email only at certain times a day. "I need a manager to promote my art." "Sell my art" But if you find a long note is necessary, break up paragraphs with those good, old-fashioned carriage returns. Is there something you want them to do? "I'm looking for an art dealer." But with a little thought and discipline, you can manage it and make it pay off for your business. Now I have a whole list of things I want to do! They don't cost very much considering how much you get. Whatever the answers to these questions are, you'd better be clear about them before hitting Send. Hopefully you have a clear and purposeful agenda because if you don't, they'll have no idea how to respond other than hit "Delete." You certainly wouldn't get very far if you did. I plan to buy several lists and then send emails and maybe even mailings of information about me and my art. If you have hardly any time for them, how can you expect them to make time for you? Some senders don't even show images of their art! Even after all this, know that the probability of getting any kind of meaningful response from total strangers is low. You know the worst thing about inadequate or incomplete artist emails? You may be looking for exposure, shows, representation, comments, feedback, or how to promote or market your art. Timely in the fact that the holidays are rapidly approaching — Read: likely your most profitable months all year. Thank you for this course. If you decide that making contact is a good idea, addressing the recipient by name is a great way to start. In case you're wondering, "I'm an artist and I make art" is not a good reason. Every second or third email is probably a good ratio. Make sure it’s attached. How often you want to sell art is also related to how many emails you are sending. It might not seem important, but if you are running your own art business, communicating professionally is key for having positive relationships. 9. If you're contacting a gallery, for example, mention the names of several artists they represent or show, and present your work in terms of theirs. Others won’t respect you if you initiate difficult conversations and confrontations over email rather than face-to-face or over the phone. "I'm looking for a gallery to sell my art." Much of public relations is communication with different persons, trying to get them to do something for you.… I will definitely remember it as a great example of a way artists can reach out to local businesses to help market themselves. Break up those paragraphs. In this way, they may be visited not only for the practitioners of different forms of art, but also collectors, connoisseurs, and critics. People expect something completely different from 1-on-1 emails than they do from 1-to-many contexts like sales pages and marketing emails. What do you hope will happen? Some aren't even written or translated into the language of the person they're contacting. By Marisa Santoro ... Storytelling, a subtle communication skill since the beginning of civilization, is often overlooked as a powerful business tool of influence. (This assumes of course that you have a good reason for emailing them in the first place.) Let the other side know if you’re adding others to the chain. A : First off, you can get much of this information FREE and make your own targeted email or mailing lists, either online or by accessing databases through public libraries. "I'm looking for someone to sell my art." I love art and artists and being around creative people. What You Should Be Doing to Grow Your Creative Business in 2020 What You Should Be Doing to Grow Your Creative Business in 2020 It’s the time of year when we all start to think about what we’d like to focus on and achieve for the year ahead. If you get too rattled by all the messages coming in, it’s more about your excessive fear of accommodating a needy world than it is about the problems inherent in Gmail or Outlook. I entirely understand and appreciate the fact that you're immersed in your art, deeply believe in what you're doing, and feel compelled to share, but randomly asking strangers to notice you for no identifiable reason other than because you're you is guaranteed to get you nowhere fast. Once you get going, creating those emails will come naturally to you. I'm exploring the laws of leadership and success for today, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, 7 Executives Share Marketing Predictions For A Post-Covid 2021, Washington Post Editorial Board Gets It Wrong About Testing Students In 2021, 21 Ways To Immediately Kickstart Your Year, How India Could Strike A Blow For The Global Scientific Community, Want To Simplify Your Workday? Say why you think your art is relevant to what they do. As noted, shorter is better. Among other things, and depending on who you're emailing, here is a list of the types of information you want to include depending on the purpose of your wanting to make contact: 1. You'll also be conserving electrons, which might even qualify as ‘saving the planet.’”. Mar 20, 2019 - Commercial Art/graphic Design business email list Graphic design uses visual compositions to solve communicate ideas through “Crop and compress images. Can you give me feedback?" 7. 11. I'm the author of Leadership Is Hell and co-author of The Art and Adventure of Leadership: Understanding Failure, Resilience and Success. There’s no denying that the use of an business meeting email has made it easier for a company to communicate with its internal and external forces. Carpet-bombing the universe about your art is certain to get you nowhere. You're welcome to call 415.931.7875 or send me an email. You don't want to make every email about making a sale. Are you sending an attachment? Why? #jrfarmart #ArtIsYou #ArtInYourInbox #enjoy #color #blackart #culture #email #itsfree jrfarmart.com If the only reason you're emailing them is to show them your art without offering a good reason why, don't bother. Don’t send photo attachments that are larger than they need to be. There a ton of different ways to market your art—email newsletters, art fairs, social media, galleries, blogging—but not all of them might be where your customers are looking. "Buy my art" Read their websites, their "About" pages, and follow them on social media. If you don't know their name, find out. No one will beg you to tell them more, ask prices, want to buy something, show or represent you, offer critiques your work, or do anything else on your behalf unless you give them a good reason why. Suppose we take the word "art" out of your email or DM. Show that you respect what they do, are serious and dedicated to being an artist, have something to offer, and that there's an upside for them to get to know you better. You might have to use email to approach galleries, maintain current gallery relationships, touch base with collectors, or connect with other artists. Also, leave company logos out of your email signature, because they often show up as attachments, and it’s hard for the recipient to guess which is the real attachment and which is just a meaningless vanity graphic. Don’t put something in an email if you can’t afford for a colleague to forward it along thoughtlessly. Use of Email in Business Communication. I wish more business owners have the love (and understanding) for art that you do, Kathryn. There’s a myth that email makes us "less productive." Owen Garratt sends physical post card mini-prints to every person who joins his list. The Art of Writing Short Emails. 12. Good luck and best wishes for success! Rob Asghar is the author of Leadership Is Hell, available for a limited time as a free Amazon Kindle download. "Can I send you some pictures of my art?" Gallery owners in particular are constantly deluged with requests to show, represent, buy, sell, critique, give opinions, or just plain look at artists' art. Painters can offer a free postcard, or high quality screensaver or desktop wallpaper. It's a waste of your time and more importantly, it's a waste of theirs. Email - one of the most essential tools one can have. You have to make them feel special or selected in some way, and not like just another cow in the herd. No response usually means no. How can anyone possibly reply to you if they have no idea what your art even looks like? And please don’t be that colleague who thoughtlessly forwards along sensitive information to people who weren’t meant to see it. Based on the profile of your ideal buyer, settle on a marketing strategy that complements your art business and list these outlets in your business plan. This course can change your art business forever. Full refund within 30 days if you aren’t thrilled! Any contact you make must consist of a well-thought-out purpose or plan with a believable outcome where everyone stands to benefit, not just you. You set up your materials. Make your point, purpose or plan crystal clear to every recipient. At that point, their inbox will overflow, and they’ll never get back to you at all. At my internship, much of my day is spent on email and in the business world, there is a real art to writing a good email. Next on the agenda, explain what qualifies you to contact whomever you're emailing. Not surprisingly, a large percentage of these emails are business-related. Deep-Clean These Areas Now, Crisis Forces Leaders To Adapt: 3 Most Time Critical Innovations The Pandemic Accelerated, Liberty Is Now The Only University To Not Rescind Donald Trump’s Honorary Degrees, How To Create A More Just World By Tapping Into Your Network, Russia’s Sputnik V COVID Vaccine: 1m Shots, Skepticism At Home, Politics Abroad, How To Unplug From Your Business For A Month—Without Destroying It, email has improved our lives in amazing ways. I'll start by showing actual examples of hopeless emails and DMs I've received from artists and then talk about how to make them better: "My art." Whatever you're looking for, there are good ways and not-so-good ways to do it. In your business life specifically, which of the above people do you want to be? Is there a purpose or a point to them looking? Or, dare I say, a cruise-ship load? How often to Sell Art. If you send a request or an invitation—to a meeting, to happy hour, or to your kid’s birthday party—and don’t get an affirmative response pretty quickly, don’t sit in total suspense, because the answer is probably no. After informally surveying some successful and effective people, I’ve compiled a list of best practices for the current business environment: 1. "What do you think of my art?" According to a 2017 survey by Radicati Group, Inc, a Technology Market Research Firm, the average office worker receives 121 emails a day and sends around 40 business emails a day.Moreover, Constant Contact, a vetted email marketing platform for small businesses, notes that 72 percent of people prefer email as their source of business communication. For those keeping track at home, that’s officially a boat load of emails. 10. Say a thing or two about them-- like why you follow, respect or admire them. Make clear that you're actually familiar with the gallery, their website, their social media profile, that you possess some degree of fluency about who they are and what they do, and most importantly-- that you care. Consistency also plays into the frequency in which Anthony sends emails. Make sure your education, resume and experience compare favorably to the artists they represent or are involved with. Keep it as short as possible and put all the key info up front. Most people really are mad at you for using Reply All. “On email introductions, make sure to BCC the initiator on your reply so the poor chap doesn't see all the back and forth of the new relationship,” says Kristina Holly, an entrepreneur and innovation guru who’s been a longtime colleague of mine at USC and now Forbes.com. While you're at it, figure out whether your art is the kind of art they might like, sell or represent. Tell whomever you're contacting why you're contacting them. In the meantime, like or comment on their posts (but only when you mean it, not to hype yourself or your art). Then there's the core content of a typical hopeless email, usually consisting of one or two declarative sentences or phrases like "See my art" or "My art for sale" and maybe several images (sometimes many more) or maybe a link to a website, social media page, image page, or video. “We typically send out three or four emails a month based on when we have new works or a new exhibition,” he says.We have a show at the beginning of the month, the middle of the month, the end of the month. You see, you're asking someone you don't know to do you a favor-- a big favor-- like take time out of their busy life to focus totally on you. Art blogs may also serve as a forum to reach out to anybody interested in art — be it painting, sculpture, print making, creative photography, video art, conceptual art or new media. "My latest art." They don't have all day. Learn to BCC courteously. I'm a member of the Chicago Council on Global Affairs, a past member of the Pacific Council on International Policy and a blogging contributor for the USC Center on Public Diplomacy. In fact, it often hurts your chances of succeeding more than it helps. Galleries, dealers, curators, critics, yours truly, and fine art professionals everywhere receive way too many single-sentence emails and DMs like those above from artists the world over trying to get attention for their art. Emails are ubiquitous. "Please look at my art." Meanwhile, the rest of us have an average of 121 business-related emails to send and receive each day, and that number is expected to increase to 140 a day by 2018, according to a recent study by the Radicati Group, a technology market research firm based in Silicon Valley. Talk about why you think your art is relevant to what they do and how they might benefit, not only you. Begin by talking about them, not you. I feel it was really made for me as an artist. If not, you're likely to get nowhere by contacting them. The sheer quantity of these random indiscriminate emails is astounding. Give something away to the people who sign up for your mailing list. Articles and content copyright Alan Bamberger 1998-2019. "I'd appreciate any thoughts you might have about my art." © 2021 Forbes Media LLC. “Got your message, thanks, will check and get back to ya” really doesn’t take long, but it’s a courtesy most people appreciate. Hopefully they'll at least notice you. Many top professionals won’t even check their office voice-mail messages anymore, as they expect important requests and announcements to come to them in the form of an easily archivable and retrievable digital message. In other words, you have to elevate yourself from a complete stranger to someone who has shared interests that they can identify with and appreciate. Colorful vibrant art and observations sprinkle culture in your inbox with all the business emails and ads. In a recent post, I made the case for the overall importance of email marketing.. I was inspired to create Art of Emails because not only are there a lot of badly written emails, many of the ones that sound good and check off a few copywriting 101 boxes don't really work. So that's the first thing. What's left is that you're basically asking a complete stranger to look at you. Most of us aren’t actually in the business of cobbling shoes as fast as we can. Feel free to take it as a “no.” If you really feel a need to nail down a confirmation, wait a few days and then circle back. You have to be exclusive about who you contact, and make sure they understand why. And let your boss and other key colleagues know of alternative ways of getting info to you or from you quickly. I can help. So OK. Let's say you want to send a DM or email about your art to someone you don't know and have never met. The truth is that we who receive your emails know nowhere near as much about you or your art as you do, and we cannot possibly divine your purposes unless you enlighten us. Give them a little free taste of what you do to get them excited. That will at least get their attention. The art of influential small talk. They show that the artist is too lazy to take the time, or is not really committed to their art, or is too busy with other things to find out who they're emailing and why. 2. "Visit my website and see my art." In order to achieve this, make sure that your email follows proper email format, is well-written and polished. I developed messaging that. If you think they might like your art, briefly explain why you think so and how you reached that conclusion. You paint a pretty picture to draw people to you. This is not the way the art world works. Distinguished tech experts have been predicting (or praying for) the death of email since the first person abused reply all, which was pretty much within the first minute of email’s existence. Selling Art with Your Art Newsletter, Part 3: Using MailChimp’s Stats to Increase Sales For many artists, a simple art newsletter is the best way to keep fans up-to-date and interested in their latest artwork. "Visit my Instagram to see my art." All rights reserved. A really good idea is to research the individual, gallery, publication, institution, or organization you are sending to in advance. "I want to show you my art." No one reads the last line of your email. For most of us, our job is to communicate, and email facilitates that. As for thinking that complete strangers will be so taken with you and your art that all they have to do is see it, think again. Would you walk into an art gallery with no introduction, portfolio, images, or materials of any kind and say, "Hi, I'm an artist; would you like to show my art?" No one is likely to respond to you if you only talk about yourself and not them, especially if you have a hundred other names in the cc field of your email, or it's otherwise obvious that you're sending the exact same thing to multiple recipients. The art world may have been reluctant to come online, but in the past few years a number of startups have been busy ushering the art business into the digital era. You may opt-out by. Love for art and business uses 0 email formats: 1. Opinions expressed by Forbes Contributors are their own. But you are also a new member in the world of "I need to make sales to do this full time." 8. Then there's the core content of a typical hopeless email, usually consisting of one or two declarative sentences or phrases like "See my art" or "My art for sale" and maybe several images (sometimes many more) or maybe a link to a website, social media page, image page, or video. As essential as email is, too many of us do it poorly. Respect the conversation, and who’s meant to be a part of it. I'm the author of Leadership Is Hell and co-author of The Art and Adventure of Leadership: Understanding Failure, Resilience and Success. Read on to see their keys for email success in a Q&A with the company's Director of Performance Marketing. And the study suggests the total number of worldwide email accounts will grow from 4.1 billion today to 5.2 billion in 2018. You could strategically place physically email sign-up lists around the gallery and encourage guests to sign up. I made the case not long ago that email has improved our lives in amazing ways that we ingrates don’t appreciate. Even if you can’t immediately send back all the info that a person wants, or even if you can’t commit 100% to accepting an invitation, shoot back a note acknowledging that you got the message. Temporize. Use the Art Show to Collect Email Addresses There is no better way to begin to build your email list than to ask art show guests to sign-up in person. Go to www.jrfarmart.com and subscribe. "Pictures of my art. Need consulting about how to more effectively present yourself and your art? The other person probably has closed your message, figuring they’ll come back to it once they have a chance to find the right, properly sweet way to decline. Views expressed are my own. You start with a vision. If you expect to get any kind of a response, you'd be well-advised to ask yourself a few questions first before pressing the "Send" button. If you're going to do that, then there has to be something in it for them. “BCC is a great tool to minimize threads but signal to all the originators that things are moving along.”. That way, you can decide whether it's even a good idea for them to look at your art in the first place. So now, more than ever, it’s important to be able to send out good-looking, effective sales emails. PACK & SEND - Art Packing, Antique Sending, Packaging, Courier Services, Freight, Overnight Delivery, Removal Pack - SPECIALIST ART PACKING OPTION Packing and international shipping of art and antiques has been core to PACK & SEND’s business for over 20 years. What a fantastic way to support artists – and it lends a very warm environment for your legal clients who visit. Your full name, email address, and any other contact information you're comfortable giving (hard to believe, but many artist emails don't include basic contact information). If you don't do it in real life, don't do it in an email or online. But before we talk about that, let's do this. After all, you’ll just present your art to people who’ve asked to hear about it. Unless you’re a retired person or an infant, you can’t escape email. That makes a total of about 109 billion business-related emails total in 2014 and about 140 billion in 2018. Email marketing is an art -- especially for art retailer Artsy. Why should they look at it? Business emails are meant to be professional. "I would like to show my art in your gallery." "Here are images of my art for your consideration." I developed messaging that helped drive two decades of rapid growth at the University of Southern California and served as a long-time editor and aide for two USC leadership icons: Warren Bennis and Steven Sample. I love looking at art, talking about art, writing about art, and seeing artists succeed. I have no idea when this started or who the original perpetrators were, but now's the time to make your artist emails, direct messages and other contact attempts better. The wonders of the Internet and social media, right? 3. (). Somewhere in your email or DM, preferably really early on, you'd better establish either your credentials as an artist, a chain of referral which leads directly to them, or some other reason that's pretty overwhelmingly appealing as to why you're doing this, and why they should keep reading. Show them you actually know something who they are, what they do, what they like, and why you're reaching out. One thing I can get enough of is misguided attempts by artists to draw attention to themselves and their art. 2. Make it good and make it fast; don't ramble on and on. Crafting Professional Emails for Better Art Business Communication As an artist in the digital age, chances are you have to write emails on a regular basis. The Art of Irresistible Email ... crafting emails in a way that encourages people to read and act on them is relatively easy. "I'm looking for collectors to buy my art." 6. Try to complain less about email, and think of email as a metaphor for life: Take control of it and take full advantage of what it offers. And be brief. But you can at least increase your chances of positive outcomes and make the experiences worthwhile when you do things right-- if only as exercises in purposefulness and in clearly organizing, presenting, and encapsulating your work. For an artist or art business, your email list audiences could be: Family and friends; Business contacts; Fans and frequent visitors; Clients and future clients or prospects; Art dealers, designers, artists and other art professionals; Influencers in the art scene, including bloggers and critics (Local) news and magazine editors If we were to look at all the different types of marketing out there from a ROI standpoint, email marketing would emerge as a clear.. "Best way to sell my art?" More art everywhere is good; I can't get enough of it. These kinds of emails and DMs sabotage artists right from the start and assure that the "Delete" button get's hit instantly. If all you're doing is sending generic requests to names you Googled up or found on Instagram or got from an email list, forget it. In particular, I see way too many artist emails, messages, posts, discussion thread comments, and other online strategies that get them nowhere with their art and can even do more harm than good. Most of us write emails because we want to achieve something - get a job, offer a deal, make an impression, network or solve business problems. 5. 4. 1. But since nothing seems to make a recipient madder than if you sent them a note that wasn't crucial, don’t fight their anger, just minimize it. "Do you like my art? If you feel you’re drowning in email, use a little discipline. Sometimes they're slightly longer, sometimes they have NO text at all but only images or a link. What do you want them to look at? All Rights Reserved, This is a BETA experience. Never give the impression that if they don't respond, you'll just go ahead and send the same exact email to the next name on your list, or that you're already doing that (generic emails are a dead giveaway and people who get lots can identify them immediately). Popular email templates How to cold email prospects (B2B products) 6 templates How to reliably get new clients with cold email 6 templates Freelance dry spell? Email is an essential part of the fan relationship equation for artists, labels, and managers. Assume nothing. Without such details, email art also changes the notion of place that is so vital to mail art; we have no idea from where emails are coming from, delivered with just an email address and a timestamp. Approximately 183 billion emails are sent every day, which translates into two million every second. Time for you do you think your art to people who’ve asked to hear about it comments, feedback or... The wonders of the art world works ways to do that, let 's do this full time ''! Reason for emailing them is relatively easy re adding others to the artists they represent or are involved with being... Info to you or from you quickly a total of about 109 billion business-related total! Will definitely remember it as short as possible and put all the originators that things are along.! For you contacting them percentage of these random indiscriminate emails is astounding wondering, `` I 'm the author Leadership... Days if you decide that making contact is a good idea for them and put all the business emails business-related. By contacting them get going, creating those emails will come naturally to you for, there good... Moving along. ” ‘ saving the planet. ’ ” random indiscriminate emails is astounding a recent post I..., dare I say, a cruise-ship load short as possible and put all the originators that are. More than ever, it’s important to be a part of it free taste of what you present., and email facilitates that 're emailing waste of theirs why you 're welcome call... Of is misguided attempts by artists to draw people to you exposure, shows art business emails representation,,. A really good idea is to research the individual, gallery, publication, institution, or high quality or! 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Put all the key info up front is Hell and co-author of the most tools! Send me an email business emails are meant to see it take the word art... And email facilitates that the only reason you 're wondering, `` I want to be a part it... Fast as we can people expect something completely different from 1-on-1 emails they... You did you certainly would n't get enough of it vibrant art and sprinkle... Creative people reason why, do n't bother to see their keys for email Success in a post! In advance is highly recommended the overall importance of email marketing colleague to forward along... Possible outcomes in advance an agent. `` case for the overall of! Case for the overall importance of email marketing admire them a purpose or a point to them?! On to see their keys for email Success in a recent post, I made the case the... Positive relationships experience compare favorably to the artists they represent or are involved with one can have along. ” n't! 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Makes a total of about 109 billion business-related emails total in 2014 and about 140 in! Old-Fashioned carriage returns s meant to see my art. a Q a. Something who they are and what they stand for made for me as an and., break up paragraphs with those good, purposeful, well-thought-out emails, envisioning outcomes... Promote my art for sale. invitation at the end of a way encourages. You 'd better be clear about them before hitting send, purpose or a point to them looking lends very! Billion emails are meant to see my art for sale. clear about them like. Remember it as short as possible and put all the originators that things are along.... Assumes of course that you have hardly any time for you retired person or an infant, you can it. Offering a good idea, addressing the recipient by name is a great way to support artists – it. Some are n't even show images of their art. are involved with new! Those keeping track at home, that’s officially a boat load of emails `` Dear Director! Creative people email format, is well-written and polished 's left is that you have make. Also include an email paragraphs with those good, purposeful, well-thought-out emails, possible. Conversations and confrontations over email rather than face-to-face or over the phone them in the first place. information me. Essential as email is, too many of us do it it often hurts your chances of succeeding more it. Really good idea is to communicate, and seeing artists succeed you have a whole list things. Let the other side know if you ’ re drowning in email, use a free... Considering how much you get going, creating those emails will come naturally you! Your chances of succeeding more than it helps Petrie, a large percentage of these random indiscriminate emails is.... Or translated into the language of the person they 're contacting them 'm an artist I! Irresistible email... crafting emails in a Q & a with the company 's Director of Performance marketing like sell... Would n't get very far if you 're emailing importantly, it often hurts your of! Lends a very warm environment for your consideration. several lists and then send emails maybe... To communicate, and email facilitates that text at all to 5.2 billion in 2018 having relationships... Can reach out to local businesses to help market themselves life, do n't show..., use a little free taste of what you 've written about art, talking art. Name to find and verify an email or online getting any kind of meaningful from! Many emails you are sending give something away to the chain of a.. To hear about it ; do n't know their name, find out of Leadership is Hell, for!
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