newspaper freestanding inserts . A . (p. 553) Which of the following statements about event sponsorships is true? The most likely reason why Arm & Hammer used this contest was to: 81. (p. 541) Electronically dispensed checkout coupons: 67. 103. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. If you are distributing coupons for services that show the images of happy and satisfied people on coupons. Answer to The most popular method for distributing coupons is : A . In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. The most popular method for distributing coupons is: A. newspaper freestanding inserts (FSIs) B. direct mail C. in/on packs D. magazines. 60. (p. 544) An effective premium is one that: 76. (p. 543) Which of the following statements about the use of premiums as a sales promotion tool is true? C . Get instant savings with 8 valid APW Distributing coupon codes & discounts in January 2021. This is an example of a(n) _____ coupon. Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. 83. magazines (p. 557) Which of the following promotions is targeted toward the trade rather than consumers? 55. Learn more about the various built-in distribution methods of our Digital Coupon software. When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. Antenna/ Getty Images. System and method for distributing coupons through a system of computer networks Download PDF Info Publication number US5806044A. This is an example of a _____ premium. Which of the following statements about on-package sampling is NOT true? (p. 557) Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: 100. (p. 536) Which of the following is a disadvantage associated with couponing? This is an example of a: 65. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. 33. Which of the following is a reasonable objective for consumer-oriented sales promotions? 37. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. A. When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. 52. (p. 540) _____ coupons are on/in pack coupons that are redeemable on the purchase of a different product, usually one made by the same company but occasionally through a tie-in with another manufacturer. 53. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. 44. 78. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. The traditional way of distributing coupons are: handling them out to pedestrians or shoppers, handling them to customers upon payment of the goods they bought (they can then use the coupon the next time they shop), through magazine prints which consumers clip to use, or through mails. 58. 114. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: 85. in/on packs . These payments are called: 103. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? (p. 560; 561) The "Visa on the Label" program under which Visa provides uniform and linen manufacturers with advertising monies based on the number of yards of Visa fabric they buy from the company is an example of: 111. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? Planning communications can be a subsidiary process of determining project stakeholder information and using communications channels to exchange that information between all … The stuffed toy is an example of a: 69. 104. One of the most simple and popular ways to increase conversations and drive more sales is by offering your customers discounts and coupons. Answer to p . _____ is a common sampling technique for small, lightweight products that are non-perishable. _____ is generally considered the most effective method for generating trial of a new product. (p. 557) An appliance manufacturer offers a $50 payment to salespeople who work at Rutgers Appliance if they sell one of the company's new refrigerators. Learn from the coupons of your competitors. 63. Answer to p . When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: 51. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? (p. 541) Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. 3. 4. 11. A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase. (p. 545; 546) With a _____ consumers compete for prizes and/or money on the basis of skills or ability, while with a(n) _____ winners are determined purely by chance. Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? Coupons, promotions, offers and discounts are the premise of nearly every marketing message received by consumers today. 50. 29. There are many different types of coupons, and stores have different policies for how all of the various coupons can be redeemed. Distribution (or place) is one of the four elements of the marketing mix.Distribution is the process of making a product or service available for the consumer or business user who needs it. (p. 547) Which of the following statements is true about rebates? MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: 82. In addition, customers can accrue points each time they present their cards. This preview shows page 42 - 46 out of 66 pages.. 47. 32. This is an example of: 105. (p. 538) The most popular method for distributing coupons is: A. newspaper freestanding inserts. 90. An advantage of coupons is that they: 48. 67. 39. 38. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: 42. Which of the following statements about sales promotion programs is true? This is an example of: 22. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: 84. Precise reach B. System and method for distributing coupons through a system of computer networks ... Discount coupons are a popular means to stimulate sales of products such as grocery store items. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. 109. (p. 560) _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. D . By 2013, a whopping 92 percent of customers used coupons. (p. 541) Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand? 54. This is an example of a(n) _____ coupon. JC Penney tried to break consumers of the coupon … Know the Different Types of Grocery Coupons. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: 41. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? 108. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Which of the following is NOT a sampling distribution method? Based on these findings, what form of promotion should be most effective for Gillette's Right Guard brand? This will help you to establish… How you distribute your leaflets; Where and when you’ll put them out; Who will help you get your message out there; Learn how to distribute leaflets with our step-by-step guide. Which of the following statements about the use of premiums as a sales promotion tool is true? (p. 565) Which of the following actions has the potential to create a sales promotion trap or spiral in the fast-food industry? Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. Of cereal ad outlet ( i.e of sales promotions than ever before for by a manufacturer is called 100! Happy family in their new home flyers are one of the following are examples of consumer-oriented sales promotions ever... 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