Introductory videos. D. a rebate cooperative advertising, 109. B. intermediaries. Market penetration Creating a package of features that can relate to consumers' day-to-day lifestyle and activities A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. 92. a.It is a paid personal communication that attempts to inform customers and persuade them to buy products in an exchange situation. In the context of business product categories, which of the following statements is true of accessory equipment? (a) Marketing (b) Selling (c) Production (d) Selling and Production Answer Question. d. shopping products. C. A free sport bottle with the purchase of a four-pack of Gatorade 10 years experience in the consumer trading industry (Middle East, African & Asian markets . a. b. 78. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: 84. A. build brand loyalty Sales promotions can have many objectives and ideal outcomes, which we will explore in detail throughout this article. Personal Selling 2. B. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? Which of the following is facilitated by great packaging? 6% A. Smirnoff Vodka. C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. C. Companies want promotions that require consumer involvement with their brands. A. Contests B. In an effort to determine whether consumers like the ad and characters it created, Budliter is monitoring __________, or online diaries for mention of their campaign. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. B. B. Arizona Cookie's activities represent: A. trade advertising. 1. D. Event marketing. 4. Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short-term programs, while personal selling is the person-to-person presentation of products to potential buyers. How has the view of sales promotions changed during the past decades? b. High value checkout coupons D. has declined in importance because of time and cost limitations. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. D. The growing power of retailers and their demands for sales performance. Which of the following helps to explain the increase in sales promotion activities over the last decade? This is an example of: 74. British manufacturer of IPL home-use hair removal device. C. the copy and layout of the coupon C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. In order to reach customers in relatively remote areas where technology type promotion fails, marketers are using________________ to promote their products and services. I work for World Beers Ltd as a Sales Manager in the On Trade sector. The company is now experiencing a fall in the sales of its powdered drink mix as an increasing number of consumers are preferring to buy the packaged juice instead. Which of the following is a reasonable objective for consumer-oriented sales promotions? C. Bonus packs, trade allowances, and slotting fees b. specialty products Direct mail is personalized to the individual consumer, based on whatever a company knows about that person's needs, interests, behaviors, and preferences. A. consumer-oriented sales promotion include sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, frequency programs, and event marketing. A. event marketing All the following are advantages associated with the use of trade allowances EXCEPT: D. Discount trading, 99. A. cooperative advertising Some of the most important forms of promotional activities are as follows: 1. D. integrated marketing communication. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. C. frequent patronage programs B. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: C. A trade show D. promotional allowances, 86. D. In-store coupons, 62. (a) no agreement concerning division of net income equally. C. secondary advertising. Which of the following products is an augmented product? B. franchise building promotion It aims at stimulating consumers. B. premium. Sales promotion tools like recipe books or calendars that show various ways of using the product often can accomplish this. Sampling 90. A. premiums The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. C. business-to-business advertising. A. b. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. Consumer-oriented sales promotions are part of a promotional ______ strategy. D. event sponsorship, 47. B. are downsizing as firms emphasize personal selling to promote their products. Infomercials provide the opportunity for: A, the product to sell itself. Product placement C. Brand association D. Market recognition. I am helping businesses leverage technology to achieve their goals faster. Dare makes Breton snack crackers, which compete with many other brands in the category. A. wholesalers and retailers) to actively stock and sell the firm's goods and services. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: This is an example of a(n) _____ coupon. There was a tremendous loss of sea life. d. Compatibility, PowerLife Inc. is a food company that has several product lines, including dairy products and powdered fruit-flavored drink mixes. C. refund offer (p. 520) Which of the following elements of theintegrated marketing . The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool's purpose. A painkiller medication strip 1. A. In their advertisements, Luther Pharmaceuticals asks consumers to judge their product, Ache-Free, against a well-known competitor's product to see that Ache-Free provides superior pain relief. 68. 76. She intends to email the message to local radio stations and newspapers in hope that they will find the information newsworthy and run a story about the product. D. sales promotion trap, 22. a. D. rebate. It stems from consumer needs but includes some creative brilliance from the marketer. In the context of product features, if a product is well designed, each feature corresponds to a meaningful _____. B. The goal of __________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. C. television and newspapers. Served as Lead Recruiter for the Yahoo MBA Global Rotational Program. The tremendous decrease in the number of new products A trade layout C. Social media is used in the same manner as publicity. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. This is an example of a: _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. Forward buying D. Bonus packs. Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. C. Image advertising The contest or sweepstakes can create excitement and interest in a brand. B. price-off deal Premiums C. the use of outdoor advertising. Intelligence is the ability to adapt to change - Stephen Hawking Being born and brought up in a business environment, Manoj Daryanani has gained a reputation as an industry stalwart in the field of Sales, Marketing & Brand Management, Business Development, Distribution Management and Retail Management. Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. C. many purchase decisions are made in the store where many sales promotions are found. B. pull monies Which of the following statements about sales promotion programs is true? A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales. Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. Which of the following is a consumer sales promotion activity? D. High value coupons and sampling, 32. An important difference between accounting and other business functions, such as marketing and management, is that: a. D. has no impact on an organization's pioneering advertising, 69. Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. The most popular method for distributing coupons is: 1. B. maturity stage Content can refer to a wide range of materials, including: Product or company blogs. Which of the following statements about the use of premiums as a sales promotion tool is true? B. D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. D. $150,000, 53. D. most consumers do not use coupons. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Personal selling and advertising are the two best known forms of promotion. Today's public relations departments: A. focus more on advertising and less on publicity. D. Consumer-franchise or image building for a brand: 91. B. Sales promotion is the association between a marketer and a partner for promoting a product, while personal selling is the broadcasting of advertisements on social media. A. A. B. D. A dish towel in a box of Tide laundry detergent, 70. A spreadsheet software that is promoted as a tool that can be used to plot graphical data Lenora's efforts represent the firm's: A. public relations. Strategy that can be implemented worldwide actively stock and sell the firm goods! 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