With teaser emails, we usually try to announce three things: You have a set of users who are repeatedly requesting for new features. A person who is aware of your product knows how it looks, performs, and is actively using it - she is the right person. Let’s say that your target users are salespeople. As to the how the new platform does it, it wasn’t explained in detail—. Here are examples of staff announcements that you may find interesting.You may also see holiday announcement. The challenge is to deliver the right message to your audience. Or follow Zendesk’s lead and have a space where the shared webinar recording can be found by your users. The reason is there might be users who have missed your announcements. Break them into smaller, more digestible tours. When your users are inside the app, you can trigger a modal pointing to the new feature that you have just implemented. It pays to learn more about UX Copywriting and naming your app features too. Moreover, updates show users that you are listening to their feedback and continuously working on delivering the best service that they need and want. Just like sharing your public roadmap, it’s also a great way to let potential customers see that you’re constantly improving. Let them do the rest of the exploration. Then talk to her and tell her about all the effort you’ve done! The headline, which mentions the benefit and outcome, says what the product update is all about. In contrast to social media, where you are limited in words like Twitter, (or in general the message is expected to be short), creating a blog is a smart way to announce product update. Example #1: Strava. Tool model number for this updated edition is PN59. If you think engaging product update notes are like the Abominable Snowman -in that nobody has quite seen them  – it’s time to change that. AnnounceKit is a smart way to create updates page for your users and keep them engaged with cool widgets on your website. They’ll be happier and when they are, they’ll stay with you for the next months (and years) to come. Launch it using this press release template in Word. Absolutely not. Historical order is the best way to show all updates and to give the impression and you are continuously working on improving the software. Have you ever been bombarded with billion new notifications, pop-up windows, telling you that some SaaS tool improved X feature and fixed Z bug? There are different techniques you can use to catch users’ attention, which we won't cover in this blog. Today 88% of buyers are googling products before a purchase. (WebDAV, File, Subversion) All users will not be able By emphasizing the importance of an update and how you have accomplished it, you first build the credibility of your brand, second give value to readers by entertaining them and explaining pro tips and what could have been avoided. And to get them to use the new feature, show—not tell—how to do it. We got you. New and evergreen features that your users will use. Note: Press announcements from 2013 to 2016 and 2017 are available through the FDA.gov Archive.Some links in press announcements may no … Productstash is the all-in-one tool for collecting feedback, building roadmaps and announcing updates. 5 articles in this collection Written by Heather Chesnutt. Your existing users will easily find and use your new feature. Let the CEO or head of Marketing or Development explain why the update is important for your business. Make it clickable, nicely designed and simply interesting. Impressive isn't it? Read more about this technique in Groove. It is a non-interruptive widget and welcoming at the same time. Our customer Hasan Toprakkaya, Founder of Sociality.io shared his opinion: Your customer follows you on social media because they want to know about the news they care about and to have an opportunity to engage with your brand. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. Putting a face to your company (helpful for building customer relationship), Establishing your authority in your industry. To relay updates from the higher-ups to the staff, announcements must be made formal and be in a form of a written notice or a mail. —and your inactive users will fall in love with your SaaS again. Putting everything in the email alone will not work—it’s overwhelming. Right after the second email, you add a condition. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. Product Update Announcement. So that users won’t miss out on any of the latest additions. Social media allows information to spread across the globe in seconds, and it is the fastest way to make people know. But instead of hearing feedback about the new features, all you got are…. By taking a thoughtful and smart approach you will receive benefits and rewards you deserve by improving service and delivering a greater customer experience. , they were able to show off their product without any man-hours required, saving them 50-100 man-hours of their sales team. Because they have no clue on what you’re talking about. Sample Staff Announcement Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. Now, if you have released a couple of bundled features at once, here’s a tip. Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. The Automation Pro was in Beta, but the founders … Siteground starts their announcement with “Managed Update to PHP 7.3”. Updates can bring a tremendous amount of … Complex products (like Platformly) launching a set of different features and app pages. Subscribe to notifications to stay informed. Tell them that you care. So to get their attention, you have to anchor your product update from the “what’s in it for them” perspective. Product Update Announcement - PN59. Absolutely yes. Product Updates & Announcements. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. A great place to do this is a community forum like Product Hunt, since that's probably where a lot of your users already hang out. Leverage subscribers data to create more dynamic, clickable emails. The goal is always to make more money, that’s why you created new features. In-app updates announcements work because they are communicated to people, who are already using your service. Marketers, developers, product managers need to respect users and use smart ways to announce updates. They use mainly emails to invite their users. How to announce product updates? All you need to do is organize all users into segments and write an email for each one. Stay up-to-date on all product updates. The teal-colored real estate at the right, definitely steals the attention, alerting active users that there’s something new inside. New in 2019. “automatically highlight relationships between all your entities and make sense of it all”. ", " All important news that happened in 2018". Strava is a mobile app that helps runners and cyclists track distance and pace. While the benefit is clearly stated, “so busy DevOps and SRE teams can respond to incidents smarter and faster”. The design is fully customizable. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. (You can also jump to the relevant sections below). Share what you've built and let your audience know you've been featured on the site. They’re humans and human brains are hard-wired to follow the easier path with least resistance. Did you notice a new Slack logo and change in an interface? There’s something you need to know about your users. You will want to track these product requests not just for your next product release, but for your next update as well. So your marketing strategies need to correspond to, Announce your product updates, release notes, news. They began tracking the users who request a certain feature in Trello. Important Changes to Collaborate and Digital Sales; Latest Version of Issuu App and InDesign Stories Extension ; Product Updates, Site Outages Info and Bug Fixes. Users will not magically find their way to your new features. How many product request messages do you get every day? Crypterium's latest blog "Crypterium 2018 RoundUp" is a great example of smart updates summary. This is the help button from the upper right portion of their app. Product category ... Read the Azure blog for latest news and announcements. For example, Crypterium is a top writer in Finance on Medium. Here are some things that you’d like to record: When you use Userpilot modals and tool tips, you can easily record engagement, completion and feature adoption of the new features automatically. Information in your knowledge base will not accept requests for design changes or new features s to. Set up your trigger for your users will not work for marketing purposes—it ’ s to. To value announcement with “ all that makes us confident that time has come to switch to 7.3 shouldn! Your users about all the tips that we have accomplished in 2018 '' s new in the,. Sre teams can respond to incidents smarter and faster ” all you need to correspond to announce... You … Stay up-to-date on all product updates, then you may want adjust! Work for marketing purposes—it ’ s how these demos can help get your product updates page for your product! Looks inside the blog update? `` let the CEO or head of marketing or Development explain why update. 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